World Baseball Network launches 2026 Little League World Series viewer guide

World Baseball Network is rolling out a digital guide for the 2026 Little League World Series and selling sponsorships around it. The move targets baseball families across WBN’s audience as the company bets youth baseball remains a year-round engagement driver.

Why it matters: - World Baseball Network is using the Little League World Series to reach baseball families with a specialized media product and ad inventory. - The launch gives brands a way to connect with a high-intent audience around one of youth baseball’s biggest annual events. - WBN says its research shows a 202 million baseball audience, with 37% of U.S. fans following only non-MLB tournaments.

What happened: - World Baseball Network announced its “How to Watch the 2026 Little League World Series” digital magazine on June 30, 2026. - The guide is designed to help fans follow the 38-game international tournament. - WBN also opened multi-channel sponsorship opportunities for brands and agencies. - The company said the guide will be distributed to 50,000 baseball enthusiasts through WBN’s digital ecosystem.

The details: - The magazine includes the complete broadcast schedule for games at Lamade Stadium and Volunteer Stadium. - The guide includes a “Where to Watch” directory covering ABC, ESPN and streaming platforms. - The publication also features editorial coverage on the global growth of youth baseball. - Sponsorship options include premium full-page and half-page digital guide placements. - The package also includes integrated display ads on WorldBaseball.com and the WBN Baseball Network. - WBN is also selling 30-second spots on Baseball Without Borders. - The sponsorship lineup includes three packages: Championship, All-Star and Rookie. - Brands can get the full rate card and sponsorship one-sheet through WBN’s sales department. - Chris D'Orazio is the contact for more information at cddorazio@worldbaseball.com.

Between the lines: - WBN is positioning itself as an independent editorial layer around a major youth sports event, not just an ad seller. - The strategy aligns with the company’s “Baseball Without Borders” brand and its focus on international and non-MLB baseball audiences. - The emphasis on baseball families suggests WBN is selling both content and community access to advertisers.

What's next: - Brands interested in the sponsorship program can request the rate card and one-sheet from WBN’s sales team. - WBN is likely to promote the guide and sponsorship packages across its website, network, podcast, video and social channels. - The Little League World Series will provide the timing and audience for the campaign as the tournament approaches.

The bottom line: - WBN is turning the 2026 Little League World Series into both a fan guide and a media sales opportunity, aimed at a broad but highly focused baseball audience.